Google announced via Twitter, that public status updates from Facebook are now include in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others.
Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans). Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren’t being pulled. Results from Twitter and other places aren’t only from branded sources.
This seems to indicate that brands should be heavily favored for Facebook appearances in Google’s real-time search results, and possibly in the real-time search results in general. Right now, Facebook isn’t dominating the results, but that is bound to change with it being the largest (by far) social network on the web.
A lot of brands who don’t have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.
Now Google’s real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics.
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