People who get spooked when online advertisements seem relevant – along with people who prefer it when ads actually relate to their interests – may appreciate a new step eBay’s taking. The auction company will attach icons to a number of ads, and these icons will allow individuals to express their wishes.
You can see the icon to the right, and Richard Brewer-Hay explained on the eBay Ink blog, “eBay has become one of several advertisers who’ve collaborated with industry groups to design and put an industry-standard icon on online ads on eBay from other advertisers, and on eBay’s online ads on other sites.”
Brewer-Hay then continued, “The icon link will send visitors to a page with more information on privacy, where they will be able to specify their advertising preferences for customized ads on eBay.com and for eBay ads on other Web sites.”
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