A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. These reports are proving helpful for advertisers that would like a little more brand benefit from [...]

Google announced today that it has completed its new web indexing system called Caffeine. The company claims it provides 50% fresher results for web searches than the previous index and is the largest collection of web content it’s offered. “Whether it’s a news story, a blog or a forum post, you can now find links [...]

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content [...]

Hopefully some of you have seen one or two of our Search Story videos. We’ve been blown away by the creativity and brilliance of everyone that shared their own search story using the Search Stories Video Creator. It’s been a pleasure to see how all kinds of people use search to tell tales—whether silly, inspiring, [...]

The next time bird flu, swine flu, or any other nasty bug strikes, it’ll be possible to get a significantly better idea of the effects worldwide.  Today, Google Flu Trends started processing information in eight more countries. Google decided to focus on the southern hemisphere – where it will soon be the winter flu season [...]

Google’s new SERP design (you know, with the left-hand panel), has created more areas for webmasters to focus their SEO efforts on. While most of the options available here have been available for quite some time, they are now in the user’s face and they will be used more. We  spoke with Matt Cutts, head [...]

Individuals who have invested in Google, Amazon, eBay, and Yahoo might want to lower their expectations.  Bank of America Merrill Lynch cut its price targets on the companies’ stocks today, with Google by far bearing the worst of it. Now, instead of $685, Bank of America Merrill Lynch has taken the position that Google will [...]

Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. “In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and [...]

Google has released a new Gmail Labs feature that lets you preview Google Maps within Gmail and Google Buzz. “I often receive emails containing addresses in them — where to meet for dinner, the location of my friend’s new apartment, etc. To find out where these places actually are, I have to copy the address, [...]

When I was a history major at Haverford College, I spent countless hours with old documents at Magill Library. It was one of the best parts of the Haverford experience—studying and researching with a great collection of musty works. Little did I or any other student know at the time that as we worked, we [...]