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Google Simplifies Bidding on the Display Network

admin — Fri, 25 Feb 2011 12:58:05 +0000

Google’s display network is a great way for small business advertisers to dabble in the banner advertising space. Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on [...]

This post is originally published by Mobaruk Hussain at Google Simplifies Bidding on the Display Network

Being bad to your customers is bad for business

admin — Wed, 01 Dec 2010 20:06:00 +0000

A recent article by the New York Times related a disturbing story. By treating your customers badly, one merchant told the paper, you can generate complaints and negative reviews that translate to more links to your site; which, in turn, make it more prominent in search engines. The main premise of the article was that [...]

This post is originally published by Mobaruk Hussain at Being bad to your customers is bad for business

Best Online Reputation Attack I Have Ever Seen – United Airlines Breaks Guitars

admin — Mon, 29 Nov 2010 01:00:28 +0000

I’d imagine a lot of us can relate to the nightmare that surrounds having to complain to any airline–especially when it comes to lost or damaged luggage. Face it, we’ve all been there. You’re a paying customer, you have a legitimate problem that the big, faceless corporation refuses to address. The hours being put on hold, [...]

This post is originally published by Mobaruk Hussain at Best Online Reputation Attack I Have Ever Seen – United Airlines Breaks Guitars

Google Search Funnels Give Search Marketing Brand Value

admin — Wed, 16 Jun 2010 21:21:00 +0000

A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. These reports are proving helpful for advertisers that would like a little more brand benefit from [...]

This post is originally published by Mobaruk Hussain at Google Search Funnels Give Search Marketing Brand Value

Google Completes Caffeine Update After Nearly a Year

admin — Wed, 09 Jun 2010 11:08:01 +0000

Google announced today that it has completed its new web indexing system called Caffeine. The company claims it provides 50% fresher results for web searches than the previous index and is the largest collection of web content it’s offered. “Whether it’s a news story, a blog or a forum post, you can now find links [...]

This post is originally published by Mobaruk Hussain at Google Completes Caffeine Update After Nearly a Year

Google’s new search index: Caffeine

admin — Wed, 09 Jun 2010 00:00:00 +0000

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content [...]

This post is originally published by Mobaruk Hussain at Google’s new search index: Caffeine

Woody and Buzz star in a Google Search Story

admin — Tue, 08 Jun 2010 22:35:00 +0000

Hopefully some of you have seen one or two of our Search Story videos. We’ve been blown away by the creativity and brilliance of everyone that shared their own search story using the Search Stories Video Creator. It’s been a pleasure to see how all kinds of people use search to tell tales—whether silly, inspiring, [...]

This post is originally published by Mobaruk Hussain at Woody and Buzz star in a Google Search Story

Google Flu Trends Spreads To Eight More Countries

admin — Tue, 08 Jun 2010 21:24:47 +0000

The next time bird flu, swine flu, or any other nasty bug strikes, it’ll be possible to get a significantly better idea of the effects worldwide. Today, Google Flu Trends started processing information in eight more countries. Google decided to focus on the southern hemisphere – where it will soon be the winter flu season [...]

This post is originally published by Mobaruk Hussain at Google Flu Trends Spreads To Eight More Countries

Freshness May Count More in Google These Days

admin — Tue, 08 Jun 2010 21:13:26 +0000

Google’s new SERP design (you know, with the left-hand panel), has created more areas for webmasters to focus their SEO efforts on. While most of the options available here have been available for quite some time, they are now in the user’s face and they will be used more. We spoke with Matt Cutts, head [...]

This post is originally published by Mobaruk Hussain at Freshness May Count More in Google These Days

BofA Merrill Lynch Lowers GOOG, YHOO, eBay Estimates

admin — Tue, 08 Jun 2010 20:18:55 +0000

Individuals who have invested in Google, Amazon, eBay, and Yahoo might want to lower their expectations. Bank of America Merrill Lynch cut its price targets on the companies’ stocks today, with Google by far bearing the worst of it. Now, instead of $685, Bank of America Merrill Lynch has taken the position that Google will [...]

This post is originally published by Mobaruk Hussain at BofA Merrill Lynch Lowers GOOG, YHOO, eBay Estimates

Google Introduces AdWords Campaign Experiments

admin — Tue, 08 Jun 2010 20:05:15 +0000

Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. “In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and [...]

This post is originally published by Mobaruk Hussain at Google Introduces AdWords Campaign Experiments

Gmail and Google Buzz Get Google Maps Previews

admin — Tue, 08 Jun 2010 12:17:13 +0000

Google has released a new Gmail Labs feature that lets you preview Google Maps within Gmail and Google Buzz. “I often receive emails containing addresses in them — where to meet for dinner, the location of my friend’s new apartment, etc. To find out where these places actually are, I have to copy the address, [...]

This post is originally published by Mobaruk Hussain at Gmail and Google Buzz Get Google Maps Previews

Searching for Descartes, solving a centuries-old international mystery

admin — Tue, 08 Jun 2010 07:01:00 +0000

When I was a history major at Haverford College, I spent countless hours with old documents at Magill Library. It was one of the best parts of the Haverford experience—studying and researching with a great collection of musty works. Little did I or any other student know at the time that as we worked, we [...]

This post is originally published by Mobaruk Hussain at Searching for Descartes, solving a centuries-old international mystery

CT AG Launches Another Google Probe

admin — Mon, 07 Jun 2010 21:25:47 +0000

Lawyers – and particularly lawyers who know a lot about privacy laws – might want to send their resumes to Google. It seems the company could use some extra legal representatives before long, given that Connecticut’s attorney general has now started yet another investigation concerning the collection of sensitive WiFi data. This means Richard Blumenthal, [...]

This post is originally published by Mobaruk Hussain at CT AG Launches Another Google Probe

Google Gives YouTube Advertisers Campaign Insights Tool

admin — Mon, 07 Jun 2010 17:16:38 +0000

Last year Google launched Campaign Insights for AdWords. This is at tool for advertisers to see data about their campaigns’ performance. Google has now launched this tool for YouTube ad campaigns. It’s only available for campaigns that are reserved in advance, and not those bought in the AdWords auction. YouTube says it can only measure [...]

This post is originally published by Mobaruk Hussain at Google Gives YouTube Advertisers Campaign Insights Tool

Australia Initiates Google WiFi Data Investigation

admin — Mon, 07 Jun 2010 13:53:18 +0000

Google’s attempts to appease the international community with regards to its collection of sensitive WiFi data don’t seem to have paid off. Instead, the Attorney-General of Australia, Robert McClelland, announced this weekend that a new investigation has begun. McClelland indicated that this is not some corporate witch hunt conducted by a few bad-tempered politians. He [...]

This post is originally published by Mobaruk Hussain at Australia Initiates Google WiFi Data Investigation

This week in search 6/6/10

admin — Mon, 07 Jun 2010 04:59:00 +0000

We work hard to consistently develop new tools, features and algorithmic changes to help us better understand what you mean when you enter a query into the Google search box—and we ultimately use that understanding to get you the information you’re looking for as fast as possible. Understanding is core to our mission—particularly as we [...]

This post is originally published by Mobaruk Hussain at This week in search 6/6/10

Google Brings In Beehives

admin — Sun, 06 Jun 2010 12:30:00 +0000

First, dogs were allowed in the offices. Next, goats were brought in to cut the grass. Now, bees have also made their way onto Google’s property, with four new hives arranged at a safe distance to raise awareness about Colony Collapse Disorder (and supply employees with honey and wax). With regards to the most serious [...]

This post is originally published by Mobaruk Hussain at Google Brings In Beehives

Hello from the Hiveplex

admin — Fri, 04 Jun 2010 16:57:00 +0000

I’ve always thought that beehives are organized similarly to how we do things here at Google. Bees have a flat management structure and they adapt quickly and change roles throughout their career (nurse, guard, foragers, quality control, etc.) depending on demands. And the bees that collect nectar from the forager bees at the entrance to [...]

This post is originally published by Mobaruk Hussain at Hello from the Hiveplex

Which Will Be More Critical to Marketing: iPhone or Android?

admin — Fri, 04 Jun 2010 16:18:14 +0000

While there are other mobile operating systems that shouldn’t be ignored (Blackberry for one), there are two that seem to get the most attention, and that may end up competing most for user and marketer attention above the rest in the foreseeable future. These are of course the iPhone OS and the Android OS. Obviously the [...]

This post is originally published by Mobaruk Hussain at Which Will Be More Critical to Marketing: iPhone or Android?