As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results. They determined that Doritos was the most effective brand to advertise during the Super Bowl, and that Budweiser Select55 was the least effective. The results were determined from 98,656 Tweets collected. The … [Read more...]

A little less than a month ago, Google announced that it might shut down Google.cn and its offices in China.  The search giant may not be giving up on the country entirely, however, as a new report has indicated that it's part of a group attempting to invest in a large Chinese media and advertising company. According to George Chen and Melanie Lee, Disney is leading a consortium that includes Google, and said consortium would like to buy a 30 … [Read more...]

Super Bowl XLIV had numerous memorable moments: the onside kick, the missed field goal, the Garçon drop, and the truly horrendous half-time show to name a few. But, for many viewers Super Bowl commercials leave the same lasting impact as the game itself, as they should with a price tag of $3.01 million per 30 seconds. This year we saw a plethora of the same companies advertising: Budwesier, Bud Light, Coke, Go Daddy, Doritos, Monster.com, … [Read more...]

If you think about it, it'd be slightly inaccurate to say that phones let people all over the world communicate with each other; current tech just transmits sounds, not their significance.  But Google's looking to knock down language barriers with devices that will perform translations on the fly. This isn't some poorly sourced rumor or random conspiracy theory.  Chris Gourlay interviewed Franz Och, Google's head of translation services, and … [Read more...]

For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium's popularity. Things may be changing, however. According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the … [Read more...]

With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that's because it's one of their "Search Stories" ads which was uploaded to YouTube back in November. You can check it out below... Google CEO, Eric Schmidt, tweeted yesterday..."Can't wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said "Hell has indeed frozen … [Read more...]

If you watched the Super Bowl this evening you'll have seen a video from Google called "Parisian Love". In fact you might have watched it before, because it's been on YouTube for over three months. We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a … [Read more...]

Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game. Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl … [Read more...]